Module 01 · Introduction to design
Introduction to Adobe ExpressAdobe Express 简介
Fast. Easy. Done. That’s Adobe Express — our AI-first web and mobile app for making on-brand content in a snap.
快速。简单。完成。这就是 Adobe Express——我们的以 AI 为先的网页和移动应用,瞬间制作出品牌内容。
Whether for social posts, banners, flyers, or logos — you name it — it’s the app to make things that stand out. You can start from scratch or bring your ideas to life with thousands of professionally designed templates.
无论用于社交媒体帖子、横幅、传单还是标志——您想得到的——这就是让事物脱颖而出的应用。您可以从零开始,或者使用成千上万的专业设计模板将您的想法变为现实。
With Adobe Express, you can deploy more campaigns faster than ever, while rapidly customizing and globalizing your content. Reduce the time spent on mundane production tasks so that you can focus on the critical conceptual parts of the process.
使用 Adobe Express,您可以比以往任何时候都更快地部署更多活动,同时快速定制和全球化您的内容。减少在平凡的生产任务上花费的时间,以便您能专注于流程中关键的概念部分。
What is Adobe Express? 什么是 Adobe Express?

Adobe Express is an all-in-one AI content creation app that allows users to create stunning graphics, web pages, and video stories with ease. It builds on decades of Adobe innovation in design and multimedia, integrating advanced features from our flagship products like Adobe Photoshop, Premiere Pro, and Acrobat into a new, user-friendly platform. This makes it accessible to people of all skill levels, from students starting their careers to professional marketers taking content to the next level.
Adobe Express 是一款集成的 AI 内容创作应用,用户可以轻松创建令人惊叹的图形、网页和视频故事。它基于 Adobe 在设计和多媒体领域的数十年创新,将 Adobe Photoshop、Premiere Pro 和 Acrobat 等旗舰产品的先进功能整合到一个新的、用户友好的平台上。这使得它对所有技能水平的用户都易于使用,从刚开始职业生涯的学生到将内容提升到下一个层次的专业营销人员。
Key Features 关键特性

- Templates: Adobe Express provides thousands of professionally designed templates that can be customized to fit your brand and style. Whether you’re creating social media posts, web pages, flyers, banners, or logos, Adobe Express offers a vast library of templates and design elements, including backgrounds, overlays, graphics, and effects.
模板:Adobe Express 提供数千个专业设计的模板,可自定义以符合您的品牌和风格。无论您是在创建社交媒体帖子、网页、传单、横幅还是标志,Adobe Express 都提供丰富的模板和设计元素库,包括背景、叠加层、图形和效果。 - Generative AI features: Let your imagination soar with industry-leading generative AI features, designed to be commercially safe, that bring your imagination to life through extraordinary and customizable images, templates, text effects, and more. The features are now powered by Adobe Firefly Image Model 3, so you can expect higher-quality images with richer detail and enhanced prompt comprehension when using Text to Image.
生成式 AI 功能:让您的想象力翱翔于行业领先的生成式 AI 功能之中,这些功能设计用于商业安全,通过非凡且可定制的图像、模板、文本效果等,将您的想象力变为现实。现在这些功能由 Adobe Firefly 图像模型 3 提供支持,因此在使用文本转图像时,您可以期待更高品质的图像、更丰富的细节和增强的提示理解。 - Design assets: Access thousands of high-quality Adobe Stock photos, videos, music tracks, and sound effects to enhance your designs right from the Adobe Express editor. Plus, search our collection of fonts and color palettes that are available for your designs through Adobe Fonts and Adobe Color.
设计资源:通过 Adobe Express 编辑器访问数千张高质量的 Adobe Stock 照片、视频、音乐曲目和音效,以提升您的设计。此外,搜索我们通过 Adobe Fonts 和 Adobe Color 提供的字体和调色板资源,以用于您的设计。 - Brand consistency: Maintain consistency across all of your content at scale through one-click Brand Kits featuring your brand colors and fonts, and explore other features such as brand controls and template locking. Plus, publish posts across multiple social media accounts simultaneously by linking your accounts to the Adobe Express Content Scheduler. With this calendar, you can handle multiple brands or profiles in a snap.
品牌一致性:通过一键式品牌套件保持所有内容的规模一致性,其中包括您的品牌颜色和字体,并探索其他功能,如品牌控制和模板锁定。此外,通过将您的账户链接到 Adobe Express 内容调度器,可以同时发布到多个社交媒体账户。使用此日历,您可以轻松处理多个品牌或个人资料。 - Quick actions: Editing and enhancing content can require a lot of steps, making it both time-consuming and cumbersome. With Adobe Express, the best of Adobe’s tools are transformed into quick and one-click actions for effortless creation. Remove image backgrounds, convert file formats, automate captions, and more — all with a simple click.
快速操作:编辑和增强内容可能需要许多步骤,既耗时又繁琐。使用 Adobe Express,Adobe 最佳工具被转化为快速一键操作,实现轻松创作。去除图片背景、转换文件格式、自动添加字幕等——只需简单一点即可。
Summary 摘要
Adobe Express is a game-changer in the realm of content creation. Its combination of powerful features, ease of use, and cross-platform accessibility makes it an ideal tool for anyone looking to create high-quality content quickly and efficiently. Whether you’re a solo creator or part of a larger team, Adobe Express provides the tools you need to bring your creative vision to life.
Adobe Express 是内容创作领域的颠覆者。它结合了强大的功能、易用性和跨平台可访问性,使其成为任何希望快速高效地创建高质量内容的理想工具。无论你是独立创作者还是大型团队的一员,Adobe Express 都提供了实现你创意愿景所需的工具。