Module 01 · Introduction to design
Course Syllabus课程大纲
Introduction 简介
Welcome to the Design Fundamentals course! This course will equip you with essential design skills to help you excel in digital content creation. You’ll learn basic visual design principles, discover career opportunities in the design field, and build practical skills using Adobe Express.
欢迎来到设计基础课程！本课程将为您提供必要的设计技能，帮助您在数字内容创作中脱颖而出。您将学习基本的视觉设计原则，发现设计领域的职业机会，并使用 Adobe Express 构建实用技能。
By the end of this course, you’ll be able to:
到本课程结束时，你将能够：
- Understand and apply basic visual design principles to create aesthetically pleasing and effective designs.
理解并应用基本的视觉设计原则，以创建美观且有效的设计。 - Explore various career opportunities in the design field and understand the required skills.
探索设计领域的各种职业机会，了解所需技能。 - Gain practical skills in using Adobe Express to create professional-quality design projects.
掌握使用 Adobe Express 创建专业级设计项目的实用技能。 - Develop a portfolio of design work that showcases your understanding of design principles and your proficiency with Adobe Express.
开发一个展示你对设计原则的理解以及你对 Adobe Express 熟练程度的作品集。
You’ll gain skills in graphic design, visual design, storytelling, typography, color theory, Adobe Express, and brand design.
你将掌握图形设计、视觉设计、叙事、排版、色彩理论、Adobe Express 和品牌设计等技能。
Course outline 课程大纲
Throughout this course, Adobe experts will guide you through the following topics:
在整个课程中，Adobe 专家将引导您了解以下主题：
Week 1: Introduction to Design 第一周：设计入门
This week, you'll discover how to apply fundamental visual design principles — including composition, color theory, font selection, and various media types — to create accessible, iterative design projects. You’ll follow a structured process, from planning and designing to launching and reassessing.
这周，你将了解如何应用基本的视觉设计原则——包括构图、色彩理论、字体选择和各种媒体类型——来创建易于访问的、可迭代的设计项目。你将遵循一个结构化的流程，从规划与设计到发布和重新评估。
After completing this week’s lessons, you’ll:
完成本周课程后，您将：
- Learn about the certificate program.
了解证书课程。 - Learn about the content creator landscape.
了解内容创作者的格局。 - Know how to innovate and inspire in content creation.
了解如何在内容创作中创新和启发。 - Understand many of the capabilities of Adobe Express.
了解 Adobe Express 的许多功能。 - Understand the design process and accessibility tools.
理解设计流程和可访问性工具。
Week 2: The Art of Colors and Typography 第二周：色彩与字体的艺术
In week 2, you'll begin to understand color theory, build and use color palettes, select appropriate fonts, and combine typography and color to create cohesive designs.
第二周，你将开始理解色彩理论，构建并使用调色板，选择合适的字体，并将字体与色彩结合以创建统一的设计。
After completing this week’s lessons, you’ll:
完成本周课程后，您将：
- Understand the historical context and practical applications of color theory.
理解色彩理论的历史背景和实际应用。 - Have the skills to build and use color palettes.
具备构建和使用色彩调板的技能。 - Understand how to select and use appropriate fonts in design.
了解如何在设计中选择和使用合适的字体。 - Know how to combine typography and color to create cohesive designs.
了解如何结合字体和色彩来创建统一的设计。
Week 3: Creating Design Projects in Adobe Express 第 3 周：在 Adobe Express 中创建设计项目
This week, you'll learn to use Adobe Express to create content, apply editing techniques, optimize designs for various platforms, and enhance workflow efficiency.
这周，你将学会使用 Adobe Express 创建内容，应用编辑技巧，优化不同平台的设计，并提高工作流程效率。
After completing this week's lessons, you’ll:
完成本周课程后，您将：
- Know how to apply editing techniques and effects in Adobe Express.
了解如何在 Adobe Express 中应用编辑技巧和效果。 - Understand how to optimize designs for different platforms.
了解如何针对不同平台优化设计。 - Have a basic understanding of how to enhance your workflow efficiency as a content creator.
了解如何提高作为内容创作者的工作流程效率的基本知识。 - Understand brand identity.
理解品牌身份。 - Understand how to identify and use different types of logos.
了解如何识别和使用不同类型的标志。 - Understand how to create and manage brand assets.
了解如何创建和管理品牌资产。
Week 4: Working with Clients 第 4 周：与客户合作
The final week is about understanding visual brand identity, identifying and using different types of logos, creating and managing brand assets, developing a professional work portfolio, creating and locking templates for team use, and enhancing collaboration and sharing with Adobe Express.
最后一周是关于理解视觉品牌识别，识别和使用不同类型的标志，创建和管理品牌资产，开发专业的工作集，创建和锁定团队使用的模板，以及通过 Adobe Express 增强协作和分享。
After completing this week's lessons, you’ll:
完成本周课程后，您将：
- Have started developing a professional work portfolio.
已经开始开发专业的工作作品集。 - Understand how to create and lock templates for team use.
了解如何创建和锁定团队使用的模板。 - Understand how to enhance collaboration and how to use sharing tools and techniques.
了解如何增强协作以及如何使用共享工具和技术。
Change video quality 更改视频质量
Throughout the course, you’ll encounter multiple readings and videos. For the best viewing experience, we recommend turning the video quality to high.
在整个课程中，您将遇到多个阅读材料和视频。为了获得最佳观看体验，我们建议将视频质量调至高。
The video quality affects how fast and how clearly the video loads on the internet.
视频质量影响视频在互联网上加载的速度和清晰度。
If you have a slow internet connection, try low or medium video quality. If you have a fast internet connection, try high video quality.
如果您网速较慢，请尝试低或中视频质量。如果您网速较快，请尝试高视频质量。
Here’s how to change the quality of a video:
以下是更改视频质量的方法：
- With the video open, hover over the gear icon.
打开视频后，将鼠标悬停在齿轮图标上。 - Under Video Quality, use the + and - buttons to choose the video quality you want.
在视频质量下，使用+和-按钮选择您想要的视频质量。
About the Adobe Content Creator Professional Certificate 关于 Adobe 内容创作者专业证书
This course is part of a program to help you build the foundational knowledge and skills to excel as a digital content creator. Through comprehensive courses, you’ll learn design fundamentals, social media strategy, digital content production, and the responsible use of generative AI. This learning path will help you develop a versatile skillset, enabling you to create professional-quality content and effectively engage with your audiences across various platforms.
这门课程是帮助您构建成为数字内容创作者所需的基础知识和技能的课程之一。通过全面课程，您将学习设计基础、社交媒体策略、数字内容制作以及生成式 AI 的负责任使用。这条学习路径将帮助您培养多才多艺的技能组合，使您能够创作专业品质的内容，并在各种平台上有效地与观众互动。
Adobe Express User Interface Adobe Express 用户界面
You'll use Adobe Express to complete your hands-on projects in this course.
您将使用 Adobe Express 来完成本课程中的动手项目。
Learn more about Adobe Express.
了解 Adobe Express 的更多信息。
Grow your career with Adobe Adobe 与你共同成长职业
Unlock your career potential with our comprehensive program designed to get you job-ready and set you up for success as an Adobe Certified Professional in Content Creation and Marketing Using Adobe Express. This certification is your ticket to showcasing your digital marketing prowess and demonstrating your mastery of Adobe Express — our all-in-one tool that makes content creation fast, easy, and fun.
解锁您的职业潜能，加入我们专为让您就业准备充分、成为 Adobe 认证内容创作与营销专家而设计的全面课程。此认证是您展示数字营销实力的通行证，证明您对 Adobe Express——我们一应俱全的工具——的掌握，它让内容创作变得快速、简单且有趣。
By earning this certification, you’ll validate your expertise in digital marketing and gain a competitive edge in the job market. Adobe Express allows you to create stunning visuals, engaging social media posts, and compelling marketing materials. Whether you’re a seasoned professional or you’re just starting out, this program will equip you with the skills and confidence to excel.
通过获得这项认证，您将验证自己在数字营销方面的专业知识，并在就业市场上获得竞争优势。Adobe Express 让您能够创建令人惊叹的视觉效果、吸引人的社交媒体帖子以及引人入胜的营销材料。无论您是经验丰富的专业人士还是初出茅庐的新手，这个项目都将为您提供成功所需的技能和信心。
Join a community of creative professionals who are transforming the digital landscape. With Adobe Express, you can bring your ideas to life and make a lasting impact. Get started today and take the first step toward a brighter and more creative future.
加入一群正在改变数字景观的创意专业人士的社区。使用 Adobe Express，您可以将您的想法变为现实，并留下持久的影响。今天开始，迈向一个更明亮、更有创造力的未来。