Graded Assignment: Research a Typeface评分作业：研究一种字体

DeadlineJan 22, 11:59 PM CST
截止日期：1 月 22 日，晚上 11:59（中国标准时间）

AI Grading 人工智能评分

After submitting your assignment and completing your required peer reviews, you'll receive an AI-generated grade based on the assignment rubrics. You'll then have the option to have your assignment reviewed by your peers instead.
提交作业并完成必要的同行评审后，您将根据作业评分标准获得一个由 AI 生成的评分。然后，您可以选择让您的作业由同行进行评审。

Your data will be used in accordance with Coursera's Privacy Notice.
您的数据将按照 Coursera 的隐私政策使用。

Instructions 说明

In this short peer-assessed assignment, you will research a typeface that we did not look at—or looked at only briefly—in the case studies. In the process, you’ll expand your typographic knowledge, get a first-
hand sense of how typefaces are expressive of their historical and technological context, and build some original text content that you can use in the next two assignments.
在这篇简短的同行评审作业中，你将研究我们在案例研究中没有仔细查看或只是简要查看过的字体。在这个过程中，你将扩展你的排版知识，亲身体验字体如何表达其历史和技术背景，并构建一些你可以在接下来的两个作业中使用的原创文本内容。

Estimated time to complete: 1 hour
预计完成时间：1 小时

Step-By-Step Assignment Instructions 步骤分解作业说明

Select 1 typeface from the list below. 
请从以下列表中选择 1 种字体。

Important: you must choose a typeface from this list, and you must have, or acquire, the typeface you choose as 
a digital font file on your computer.
重要：您必须从以下列表中选择一种字体，并且您必须拥有或获取您选择的字体作为电脑上的数字字体文件。

Spend 30–60 minutes researching your typeface, in books and/or on the internet. 
花 30-60 分钟研究你的字体，在书籍和/或互联网上。

As you research, consider how your typeface's physical design relates to technologies of production, display, or distribution available in the period in which it was created. 
在您进行研究时，请考虑您的字体物理设计与其创作时期可用的生产、显示或分发技术之间的关系。

Write up your findings in 2 short paragraphs, as follows:
撰写您的研究成果，如下分为两段简短描述：

In paragraph 1, briefly discuss your typeface’s history using at least 125 words. Share:
在第一段中，简要讨论您字体的历史，至少使用 125 个字。分享：

• When was it designed and by whom?
  何时设计的？由谁设计的？
• How does its design relate to its historical and technical context out of which it emerged?
  其设计如何与它所诞生的历史和技术背景相关联？
• What are some notable uses of it in design, past or present?
  它在设计中的显著用途有哪些，过去或现在？

In paragraph 2, describe the physical features of your typeface, using at least 75 words and the terminology introduced in the videos.
在第二段中，描述您字体的物理特征，使用至少 75 个字和视频中引入的术语。

• What does it look like? 
  它看起来像什么？
• What is its classification? (transitional serif, humanist sans serif, etc.)
  它的分类是什么？（过渡衬线体，人文无衬线体等。）
• What are its connotations?
  它的内涵是什么？

Devise a title (name of typeface is fine) and a snappy subtitle/tag-line for your research. Use the video titles from this week as models.
设计一个标题（字体名称即可）和一个简洁的副标题/标语，用于你的研究。以本周的视频标题为范例。

Finally, record your sources!
最后，记录你的来源！

Spend no longer than 1 hour on this. Your writing does not need to be polished!
不超过 1 小时完成这项任务。你的写作无需过于精致！

List of Typefaces 字体列表

For this assignment, please choose a typeface from the following list:
请从以下列表中选择一种字体进行此作业：

• Garamond
• Caslon
• Baskerville
• Bodoni
• Gill Sans
• Franklin Gothic
• Akzidenz Grotesk
• Avenir
• DIN
• Meta
• Georgia
• Gotham

Grading Criteria Overview 评分标准概述

This is a required, graded assignment, as well as very good practice! Two of your peers will assign you a grade on your submission based on the following criteria (1 point each) :
这是一项必须的、有评分的作业，同时也是非常好的实践！两位同学将根据以下标准（每项 1 分）对你的提交进行评分：

• Did the student write about a typeface from the provided list?
  学生是否写了关于提供的字体列表中的字体？
• Did the student include a title and subtitle of their research?
  学生是否包含了他们的研究标题和副标题？
• Did the student write two paragraphs?
  学生写了两个段落吗？
• Did the student list their research sources?
  学生列出了他们的研究来源了吗？
• Did the student mention who designed their typeface?
  学生提到谁设计了他们的字体吗？
• Did the student mention in what historical period their typeface was designed (not necessarily an exact date)?
  学生是否提到他们的字体是在哪个历史时期设计的（不一定是确切日期）？
• Did the student describe the physical features or characteristics of their typeface?
  学生是否描述了他们字体的物理特征或特性？
• Did the student use at least one typographic term (‘x-height,’ ‘serif,’ etc.) in describing their typeface?
  学生是否在描述字体时使用了至少一个排版术语（如“x-height”、“serif”等）？

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Avenir: The Future of Typeface Design

Subtitle: A Modern Sans Serif for a Futuristic World

Paragraph 1:

Avenir, designed by the Swiss typeface designer Adrian Frutiger in 1988, is one of the most prominent sans-serif fonts of the late 20th century. Its name, meaning “future” in French, reflects Frutiger’s vision of a typeface that blends timeless elegance with a modern sensibility. Avenir was created during a period when digital typography was rapidly advancing, making it a forward-thinking design suited for both print and emerging digital mediums. Frutiger’s goal was to produce a geometric sans serif that could remain legible at various sizes while also being highly versatile for both headlines and body text. It combines the clean simplicity of early 20th-century geometric sans serifs, like Futura, with the humanist influences of earlier typefaces. The font became a favorite in corporate branding, signage, and print media, with notable uses in companies such as Apple and in the branding of Swiss institutions.

Paragraph 2:

Avenir is a geometric sans-serif typeface characterized by its clean, round shapes, and balanced proportions. It features a medium to high x-height, making it highly legible and readable even in small sizes. The font’s letterforms are open and uniform, with subtle contrasts between thick and thin strokes. The “a” and “g” have a distinctive design that stands out from more traditional sans serifs. The typeface is classified as a humanist sans-serif, meaning that it draws inspiration from both geometric shapes and natural curves. Its modern, neutral, and highly legible design evokes feelings of clarity, precision, and efficiency. Avenir’s design is ideal for use in both print and digital contexts, as it maintains legibility across varying display technologies.

Sources:

• “Adrian Frutiger: A Life in Type,” Typographica

• “The History of Avenir,” Fonts in Use

• “Frutiger: The Man Behind Avenir,” The Design Museum