Peer-graded Assignment: Design a Typographic Poster同伴互评作业：设计一张排版海报

DeadlineJan 25, 11:59 PM CST
截止日期：1 月 25 日，晚上 11:59（中国标准时间）

Ready for the assignment?
准备好了吗？

You will find instructions below to submit.
以下您将找到提交说明。

Instructions 说明

In this final assignment, you will use the same text content from the last two assignments to design 
a type-only poster about your typeface. In the process, you’ll try your hand at making expressive typography, and get a feel for how the different concerns of typography—from typesetting conventions, to hierarchy, to composition, to meaning-making—all come together in a piece of graphic design.
在这最后一项作业中，你将使用前两个作业中的相同文本内容来设计一张关于你字体的纯文字海报。在这个过程中，你将尝试制作富有表现力的字体设计，并体会从排版规范、到层次结构、再到构图、直至意义构建，字体设计的各个方面是如何在一件图形设计中融合在一起的。

Estimated time to complete: 3 hours
预计完成时间：3 小时

Step-By-Step Assignment Instructions 步骤分解作业说明

Part 1: Create a Title Treatment
第一部分：创建标题处理

Review your research and consider the connotations of your typeface. What feelings, mood, time period, and ideas does it conjure up? If your typeface were a person, what kind of personality would it have? Jot down some of these ideas as a few sentences—you’ll be submitting this text along with your poster.
审阅你的研究，并考虑你字体的内涵。它唤起了哪些情感、氛围、时代和想法？如果字体是一个人，它会有怎样的性格？将这些想法简要记录成几句话——你将连同你的海报一起提交这些文字。

Copy your title (the name of your typeface) into a blank tabloid-size (11 x 17 inch) document. Begin manipulating it to try to express one or more of the connotations you’ve identified. Start by playing with the variables of conventional typesetting—type style, size, weight, color, and arrangement—to try to convey your intended meaning. Then consider more radical moves—break it up, rotate it, distort 
it, crop it. Experiment and have fun!
复制您的标题（您的字体名称）到一个空白的大报尺寸（11 x 17 英寸）文档中。开始操作它，尝试表达您已识别的一个或多个含义。首先，通过调整传统排版的变量——字体样式、大小、粗细、颜色和布局——来传达您的意图。然后考虑更激进的变动——将其拆分、旋转、扭曲、裁剪。实验并享受乐趣！

Once you have a type treatment you like, consider its placement. Scale and arrange the type to break up and define the space of the poster.
一旦你选中了你喜欢的字体处理方式，考虑其布局。调整字体大小和排列，以打破并定义海报的空间。

Part 2: Add Secondary Type
第二部分：添加二级类型

Once you are satisfied with your title type, add in the rest of your content from the last assignments—your subtitle, 2 paragraphs, and sources. There should be at least two levels of hierarchy between your title and secondary type. You could alter the hierarchy by playing with scale, leading, color, shape, or arrangement of this text to work with your title.
一旦你对你的标题类型满意，就添加剩余的内容——你的副标题、2 段正文和来源。你的标题和副标题之间应该至少有两级层次。你可以通过调整比例、行距、颜色、形状或文本排列来改变层次，使其与标题相协调。

Finally, find a way to give your poster some extra flair. Consider adding color, changing the background color, tweaking the placement of elements, making the type bigger or smaller. Make things interesting, but try to keep the type legible.
最后，为你的海报增添一些额外的风采。考虑添加颜色、更改背景颜色、调整元素位置、放大或缩小字体。让事物变得有趣，但尽量保持字体可读。

Export your final composition as a PDF and upload it below, along with the initial text about the connotative ideas behind your typeface.
导出您的最终作品为 PDF 格式，并将其与关于您字体背后内涵思想的初始文本一起上传到下方。

Grading Criteria Overview 评分标准概述

This is a required, graded assignment, as well as very good practice! Two of your peers will assign you a grade on your submission based on the following criteria:
这是一项必须的、有评分的作业，同时也是非常好的实践！两位同学将根据以下标准对你的提交进行评分：

• Did the student upload a typographic poster? (1 point)
  学生上传了印刷海报吗？（1 分）
• Did the student include a short text about their connotative ideas about their chosen typeface? (1 point)
  学生是否包含了一段关于他们所选字体的内涵想法的简短文字？（1 分）
• Did the student include the title of their typeface in their poster? (1 point)
  学生是否在海报中包含了他们字体的名称？（1 分）
• Read the student's explanation of their title typography. Have they been reasonably successful in making the title type express what they want it to? (1 point)
  阅读学生对标题字体的解释。他们是否在使标题字体表达他们想要传达的内容方面做得合理成功？（1 分）
• Did the student include secondary text, which could consist of a subtitle, elements of their 2 paragraphs, and/or sources? (1 point)
  学生是否包含了次级文本，这可能包括副标题、他们两段内容的元素以及/或来源？（1 分）
• Has the student altered elements of their secondary text, such as scale, leading, color, shape, or arrangement? (1 point)
  学生是否修改了次级文本的元素，如比例、行距、颜色、形状或排列？（1 分）
• Is the secondary type legible? (1 point)
  可否辨认二级类型？（1 分）
• Do you get a clear sense of at least two levels of hierarchy between the title and various elements of the secondary text? (1 point)
  您是否能够清晰地感受到标题与二级文本的各种元素之间至少有两个级别的层次感？（1 分）
• How well would you rate the student's usage of hierarchy between the title and secondary text (can be demonstrated through size, color, etc.)? (3 points)
  您认为学生在标题和副文本之间使用层次结构的情况如何（可以通过大小、颜色等方式体现）？（3 分）
• Does the secondary type work reasonably well with the title type? (1 point)
  是否次级类型与标题类型配合得相当好？（1 分）
• Did the designer go beyond default type setting, to manipulate typographic variables of scale, composition, color, etc? (1 point)
  设计师是否超越了默认的字体设置，去操纵字体变量的规模、构图、颜色等？（1 分）
• How well would you rate the student's manipulation of typographic variables in their poster? (3 points)
  您如何评价学生在海报中对字体变量的运用？（3 分）

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Avenir, meaning ”future” in French, is renowned for its rounded and precise letterforms. Avenir evokes a sense of modernity, clarity, and forward-thinking design. Its clean and geometric forms conjure feelings of precision and balance, while its rounded shapes add warmth and approachability. If Avenir were a person, it would embody the qualities of a visionary thinker—confident, innovative, and refined, with a harmonious blend of rationality and creativity, embraces both functionality and aesthetic elegance.

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📄 Avenir - Typographic.pdf

📎 Avenir - The Future of Typeface Design-a5b4bb57-5245-406c-a75b-29c35a6ded55.pptx