Module 01 · What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Additional Readings & Material附加材料
Here you can find both some suggested readings and some additional Pinterest boards with images that can be sources of inspiration (by the first edition of the Mafash course).
这里您可以找到一些推荐的阅读材料以及一些额外的 Pinterest 版块,其中包含的图片可以成为灵感的来源(由 Mafash 课程的初版提供)。
READINGS SUGGESTED BY INSTRUCTORS
由讲师推荐的阅读材料
-
E. Corbellini, S. Saviolo - "Managing Fashion and Luxury Companies"
-
E. Corbellini, S. Saviolo - 《管理时尚与奢侈品公司》
-
S. Saviolo, A. Marazza - "Lifestyle Brands: a Guide to Aspirational Marketing" (also available for Kindle)
-
S. Saviolo, A. Marazza - 《生活方式品牌:追求性营销指南》(也可在 Kindle 上获取)
MATERIAL SUGGESTED BY THE COMMUNITY - on Pinterest
社区推荐材料 - 在 Pinterest 上
Here you can find the Pinterest Boards we created to collect all the interesting suggestions from the community of Mafash14.
在这里您可以找到我们为收集 Mafash14 社区所有有趣建议而创建的 Pinterest 版块。