Module 01 · What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Coffee with a Fashion Expert与时尚专家共品咖啡
Lucia Paladino is a Professor of Strategic and Entrepreneurial Management at SDA Bocconi. Before graduating, she started working in the fashion business and until now has had two completely different points of view on fashion with her career path. In the beginning she worked for two big companies (Valentino Fashion Group and Polo Ralph Lauren) and she was a merchandiser in the luxury womenswear segment. Then, she decided to move to a smaller Italian company managing a store chain, both mono and multi-brand selling ready to wear, diffusion, and bridge brands. There she was a buyer. We hope you are enjoying this wonderful opportunity to follow the Managing Fashion and Luxury Companies course on Coursera and to improve your experience and following your advice we have decided to start sharing Lucia's tips and tricks.
露西娅·帕拉迪诺是 SDA 博科尼大学战略与创业管理教授。在毕业前,她就开始从事时尚行业,至今已经形成了两种截然不同的时尚观点与职业路径。起初,她在两家大公司(华伦天奴时尚集团和拉夫·劳伦)工作,担任奢侈女装部门的商品经理。后来,她决定加入一家意大利的小公司,管理连锁店,销售单一品牌和混合品牌的成衣、扩散品牌和桥梁品牌。在那里,她是一名采购员。我们希望您正在享受在 Coursera 学习《管理时尚与奢侈公司》课程的美好机会,并希望根据您的建议,我们决定开始分享露西娅的技巧和建议。
The next two sections include some of her useful advice and best practices related to the fashion industry.
接下来的两个部分包括她与时尚行业相关的一些有用建议和最佳实践。