Module 04 · Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
What communication codes do we share?我们共享哪些交流代码?
About communication codes 关于沟通代码
We have just completed week four, and now things become more challenging! Ready?
我们刚刚完成了第四周,现在事情变得更加具有挑战性!准备好了吗?
Step 1: Think about the concept of Masstige (make sure you watched the dedicated video lecture). 第一步:思考 Mass-tige(确保您已观看专门的视频讲座)。
Step 2: Choose an advertisement campaign of an industry DIFFERENT from the fashion and luxury one BUT that uses some of its communication codes (e.g. celebrities; top models; etc..) 第二步:选择一个与时尚和奢侈品行业不同的行业的广告活动,但该活动使用了一些时尚和奢侈品行业的沟通代码(例如名人;顶级模特;等等)。
Step 3. Take and upload a picture (taken by you) or an elaboration of existing pictures (e.g. a collage/set of images) that well represents the fashion communication codes used by the other industry you chose. 第三步。拍摄并上传一张(由您拍摄的照片)或对现有照片的加工(例如拼贴/一组图像),以很好地展示您选择的另一个行业所使用的时尚沟通代码。
