Coursera 笔记

Module 04 · Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

What communication codes do we share?我们共享哪些交流代码?

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About communication codes 关于沟通代码

We have just completed week four, and now things become more challenging! Ready?
我们刚刚完成了第四周,现在事情变得更加具有挑战性!准备好了吗?

Step 1: Think about the concept of Masstige (make sure you watched the dedicated video lecture). 第一步:思考 Mass-tige(确保您已观看专门的视频讲座)。

Step 2: Choose an advertisement campaign of an industry DIFFERENT from the fashion and luxury one BUT that uses some of its communication codes (e.g. celebrities; top models; etc..) 第二步:选择一个与时尚和奢侈品行业不同的行业的广告活动,但该活动使用了一些时尚和奢侈品行业的沟通代码(例如名人;顶级模特;等等)。

Step 3. Take and upload a picture (taken by you) or an elaboration of existing pictures (e.g. a collage/set of images) that well represents the fashion communication codes used by the other industry you chose. 第三步。拍摄并上传一张(由您拍摄的照片)或对现有照片的加工(例如拼贴/一组图像),以很好地展示您选择的另一个行业所使用的时尚沟通代码。