Module 04 · Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
About Transmedia Storytelling跨媒体叙事
During this week we have seen how Burberry provides a very good example of storytelling.
本周我们看到了巴宝莉如何提供了一个很好的故事讲述范例。
Check the Burberry’s Social Enterprise Story if you haven't done so yet. Though, Burberry is not the only one!
如果你还没有这样做，请查看巴宝莉的社会企业故事。然而，巴宝莉并非唯一一个！
Can you think about any other fashion company that has developed a true transmedia storytelling?
你能想到其他哪些时尚公司已经发展了真正的跨媒体故事讲述？
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您的回复已提交。请在此与其它学习者互动讨论！
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千啾略
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Nike+ and Run Club apps allow users to track progress, share achievements, and connect with a global community.
Nike+ 和 Run Club 应用程序允许用户跟踪进度、分享成就，并与全球社区建立联系。