Coursera 笔记

Module 05 · Continuing your graphic design studies平面设计深造

Writing your artist statement撰写艺术家陈述

Your artist statement is an evaluation of your motivations, methodologies, stylistic tendencies, and narratives around your work. Your statement is not fixed—it will undoubtedly evolve throughout your career—but it is often a key component of your application for full-time graphic design programs and job cover letters. It can also be a motivating factor for a client to choose you for freelance projects.
您的艺术家声明是对您动机、方法、风格倾向以及作品周围叙事的评估。您的声明并非固定——它无疑会在您的职业生涯中不断发展——但它通常是您申请全职平面设计项目和求职信件的关键组成部分。它还可以成为客户选择您进行自由职业项目的激励因素。

In your artist statement, you should convey your relationship to graphic design, including what sparked your interest in graphic design, as well as your current knowledge or viewpoints on graphic design as a whole. What pulls you in, excites you, and why? What opportunities or shortcomings do you see in graphic design? To help develop these viewpoints, continuously look at new graphic design work and try to articulate your opinions about that work. Take notes and talk about the work with your peers. Also, seek out the writings and work of pivotal designers throughout graphic design and art history, breaking down their motivations, contexts, technologies, and stylistic choices. All of this research will not only help you develop your “eye” for graphic design, but will also give you a basis of knowledge in evaluating new design, including your own.
在您的艺术家陈述中,您应该传达您与平面设计的关系,包括是什么激发了您对平面设计的兴趣,以及您对整个平面设计的当前知识或观点。是什么吸引您,让您兴奋,以及为什么?您在平面设计中看到了哪些机遇或不足?为了发展这些观点,持续关注新的平面设计作品,并尝试表达您对该作品的看法。做笔记并与同行讨论作品。此外,寻找平面设计和艺术史上的关键设计师的著作和作品,分析他们的动机、背景、技术和风格选择。所有这些研究不仅有助于您培养对平面设计的“眼光”,还将为您评估新设计(包括您自己的设计)提供一个知识基础。

Your artist statement should also include descriptions of your design projects, past experience in the visual arts and graphic design, as well as your methods for approaching new work. This is what we call metacognition: understanding the thoughts and processes surrounding your work. Your statement should help the reader understand your work process, the specific roles you had in various projects, and your reflections on the work after completion.
您的艺术家声明还应包括您的设计项目描述、视觉艺术和图形设计方面的过往经验,以及您处理新作品的方法。这就是我们所说的元认知:理解围绕您作品的思想和过程。您的声明应帮助读者理解您的工作流程、您在各个项目中扮演的具体角色,以及您对完成后的作品的反思。